29 Jan '16, 7pm

Fantastic piece on @SeerInteractive on how vital your #BingAds strategy can be:

We have additional data of another instance of Bing Ads outperforming Google. Earlier this year we approached one of our B2C clients about expanding to Bing Ads. The brand is in the home and garden improvement industry with a more affluent target audience generally over the age of 35. After some initial hesitation and push back, they agreed to let Seer run a short, limited test on Bing. We duplicated our top performing campaigns on Google and let Bing run its course. The results are below.

Full article: http://www.seerinteractive.com/blog/client-tried-bing-ads...

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