29 Jan '16, 6pm

The Great Google Plus Local ƒ?? Google My Business Decoupling of 2015 https://t.co/hsTEmGjfT4

The Great Google Plus Local ƒ?? Google My Business Decoupling of 2015 https://t.co/hsTEmGjfT4

It’s a pretty common refrain that any time Google changes something, the businesses that are directly affected by that change start complaining that Google is screwing them. So in a lot of ways the decoupling of Google Plus Local from Google My Business is no different than say Google changing the rules on Adwords resellers or releasing a “bug” that specifically screws Yelp & TripAdvisor. So on one hand, we all just need to deal with it and figure out how to adapt our strategies to the new world order. Perhaps where this event is different is that small local businesses (SMBs) are a huge part of Google’s ecosystem, perhaps the biggest, and they are the ones who get hurt the most by these kinds of about-faces. Any of them who had invested in their Google Plus Local pages now are seeing that effort as wasted time, and these are the types of businesses where an hour or two of...

Full article: http://www.localseoguide.com/the-great-google-plus-local-...

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