29 Jan '16, 1pm

What is The Effect of Adding a "Retweet" CTA to Your Tweets?

What is The Effect of Adding a "Retweet" CTA to Your Tweets?

As marketers and business owners, we’ve all heard or read about the importance of adding calls-to-action on our content, but many are less informed when it comes to the specifics of those CTAs. While there is an abundance of information available recommending testing the text, colors, and placements of our CTAs on our websites and blogs, there is less information surrounding using CTAs on social media sites like Twitter. With only 140 characters to get your message across, add your destination link, include the appropriate Twitter handles and hashtags, is it still worth trying to squeeze a call-to-action into your tweets? These are the questions SEJ set out to answer in its latest independent study. Specifically, will a “retweet” CTA increase reader engagement (measured in retweets)? If so, which CTA is most effective? Methodology This study took place from May 11th – Sept...

Full article: https://www.searchenginejournal.com/effect-adding-retweet...

Tweets

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grist.org 23 Jan '16, 11am

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