29 Jan '16, 12pm

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop

Paid search continued to grow in the fourth quarter of 2015, but at a slower pace than the previous year, according to the latest Adobe Digital Index report. Spend among advertisers running campaigns on the Adobe Media Optimizer platform rose 3 percent year-over-year in Q4 2015, compared to the 12 percent increase seen in Q4 2014 globally. Growth on Google slowed to 5 percent globally, down from 8 percent the previous year. For Bing and Yahoo, growth rates declined sharply in Q4 to 7 percent, down from 36 percent in Q4 2015. Mobile Spend Share Rises, Clicks Remain Cheaper Smartphone share of search spent grew to 23 percent of spend in Q4 2015, up from 15 percent the previous year. Desktop saw spend share drop from 69 percent last year to 62 percent in Q4 2015. Tablet spend share fell from 16 percent a year ago to 14 percent in Q4. Yet, even as desktop spend share falls, an...

Full article: http://searchengineland.com/adobe-paid-search-spend-growt...

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