29 Jan '16, 12pm

Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: Facebook super-takes over the whole digital world, Instagram gets crazy-prolific with its ads and we reveal the internet’s most used phrase. Shockingly it’s not adding “crazy” or “super” to the beginning of verbs and adjectives. Facebook reveals Q4 and and full year 2015 results Facebook basically crushed it in 2015. Facebook native videos are beginning to rival YouTube, with 8 million videos being watched each day. Facebook ended the year with 50 million small business pages (5 million of which were created in Q4) in its network and it’s daily active users topped 1.04 billion. Here are the highlights: Mobile advertising revenue represented approximately 80% of advertising revenue for Q4 2015, up from 69% of advertising revenue in Q4 2014. Rev...

Full article: https://searchenginewatch.com/2016/01/29/five-of-the-most...

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