29 Jan '16, 12pm

New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon

Also Google Analytics offers its own remarketing. I run across this quite in Analytics audits, where I’ll see clients who are doing remarketing, but they’re only using AdWords, and Google Analytics gives you so many more options to target visitors for remarketing campaigns inside of Google Analytics, because you have access to a lot more data. If someone has visited this particular page and not converted, or if someone is a new visitor and visits this page over here at any point, if they’re in this country, you name it. Basically if the data is in Google Analytics, you can target them with remarketing campaigns . You can run remarketing even using all of just your Google Analytics settings.

Full article: https://www.searchenginejournal.com/new-marketingnerds-po...

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