28 Jan '16, 6pm

New Research Reveals Who is Using DuckDuckGo and Why

New Research Reveals Who is Using DuckDuckGo and Why

A new report published this week by SimilarWeb reveals what type of users are opting for the privacy-focused search engine DuckDuckGo, and why they’re using that search engine over alternatives. According to the top 5 sites frequented by DuckDuckGo users, SimilarWeb has been able to determine they have an acute interest in tech and tech news sites. This is in contrast to people who use Bing, a more popular search engine, who tend to frequent sites you’d expect the average web user to visit. Sites that DuckDuckGo users show the strongest affinity for include: Whitehatsec.com Github.com NYtimes.com 4chan.org YCombinator.com All of those sites, save for New York Times, serve a specific niche. Compare that list to the top 5 sites Bing users show a strong interest in: MSN.com Amazon.com Reddit.com Google.com Baidu.com DuckDuckGo users also like to engage with their search engin...

Full article: https://www.searchenginejournal.com/new-research-reveals-...

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