28 Jan '16, 3pm

15 Quick Ways to Check The Health of Your #SEO Program

15 Quick Ways to Check The Health of Your #SEO Program

2. In Google Search Console, check the latest queries and keywords that brought you traffic. First, look for good and bad trends. Did impressions decrease for any of the key phrases? Did the average search results position drop for any of the main keywords? Did any of the pages dramatically gain or lose impressions? Any surprises when you compare devices? Then, sort by clicks, impressions, click-through-rates, and position (highest and lowest). Any anomalies? Are you ranking for new keywords? Have you dropped from ranking ? You can combine Google data with SEM Rush data for deeper insights into your ranking and top pages. Add Analytics conversion data and quite possibly you will have an “a-ha” moment. Just remember that the data will not match and that you are looking for trends, not precision. You want to pick metrics that show your topical relevancy. And hey, check out B...

Full article: http://www.searchenginepeople.com/blog/16011-seo-program-...

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