27 Jan '16, 1pm

What you need to know about Yahoo Product Ads

What you need to know about Yahoo Product Ads

Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe. I’ve been working specifically with the Search Product Ads unit, which appears on Yahoo.com search results properties with feed driven product ad units. You might be saying, “Wait, those were there before!” and you would be right. What’s changed is now those ads can now be served by Yahoo from Yahoo submitted feeds through a Yahoo Gemini Merchant Center. Previously, that inventory had primarily come from the Bing partnership that was renegotiated earlier in 2015. As a result, the amount of traffic being served from Bing Ads started to shift, especially as it pertained to mobile, of which most of the product ads are to come from Yahoo Product Ads or their partners, which does include the deal they also signed wit...

Full article: https://searchenginewatch.com/2016/01/27/what-you-need-to...

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