26 Jan '16, 6pm

Google Introduces Candidate Cards For Presidential Election Season

Google Introduces Candidate Cards For Presidential Election Season

Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is not an ad unit. The structured results will appear basically in the way that Twitter posts currently appear for candidate-related queries. However, the module is more flexible: Candidates will be able to publish text with lengths up to 14,400 characters. Candidates will be able to add up to 10 images or videos per post. Google said in a blog post about the upcoming Republican debate that “political search interest spikes 440 percent on average during live televised debates as people turn to the web to learn more about the candidates and their platforms.” The new candidate cards will al...

Full article: http://searchengineland.com/google-introduces-candidate-c...

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