26 Jan '16, 3pm

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality

Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content. Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent. The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive . Many Google updates have impacted numerous reputable sites. Search marketers have had to learn how to better optimize their pages with each update to avoid losing rankings. Considering that ...

Full article: http://searchengineland.com/search-update-impact-on-seo-c...

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