20 Jan '16, 11am

Google doubles down on Product Listings Ads with expandable mega layout

Google doubles down on Product Listings Ads with expandable mega layout

Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query. The new interface includes an arrow icon in the bottom right corner of the product display panel. Click on it and the amount of listings shown will at least double. Here’s what it looks like: If this test is rolled out as a new feature, then it will result in a lot of organic and paid text ads being edged out of the picture, with PLAs almost completely taking over the top of the page. At any rate, it is clear that this should increase search marketers’ focus on optimising PLAs, as the other listing types will have been usurped. As one of up to 16 ads being shown, this is potentially great news for brands that aren’t chasing – or able to attain – the very top listings. Ads beyond ninth place, that would otherwise ...

Full article: https://searchenginewatch.com/2016/01/20/google-doubles-d...

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