31 Dec '15, 5pm

How and When to Use Google Search Partners to Improve Online Advertising by @ADiSilvestro:

How and When to Use Google Search Partners to Improve Online Advertising by @ADiSilvestro:

If you are on a strict budget, Search Partners will cause you to have a higher cost per conversion, so it may be best not to check the box. You can also check to see if your Search Partners are underperforming, in which case you should pause the feature in your settings to see if you get more benefit without using them. We also covered the Google Search Partners topic last year, and as a good rule of thumb we estimated that you should get between 15 and 20 percent more clicks if using Search Partners. If not, it may not be worth it in the long run.

Full article: https://www.semrush.com/blog/how-and-when-to-use-google-s...

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