31 Dec '15, 10am

6 Ways to Capture and Keep Your #Audience's #Attention

It’s a two-stage issue; 1) Getting attention 2) Retaining attention Getting Attention. This is the bit that most people think of and act on, to various degrees and with varied results. This is the “marketing” and “promotion” part. Things like Guest Posts, E-zines, Social Media Posts, Gimmick sites, Ad Campaigns, Influencer influencing, Resources, relevant Directories etc. The problem is that most people fail to do the initial steps, which includes identifying audiences and their pain points. So instead of making the most of their efforts, people generally get 50% value, if that. Retaining Attention. This is the part that most fail on. Many simply don’t think of it, others do a half-hearted attempt, and some just get it plain wrong. This is the “Service” and “Relationship” bit. Things like Interacting with your audience (comments/replies, answering questions, following up o...

Full article: https://www.searchenginejournal.com/6-ways-capture-keep-a...

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