30 Dec '15, 5pm

Digital Marketing Predictions for 2016: Video, CRO, Personalization and More

This year companies were focused on content marketing, trying to get as much traffic to their websites as possible; but now the time has come to make this traffic actually work. As Calin Yablonski explains, “in 2015 people really started to adopt content marketing and use it as a tool to drive traffic to their website. But what we’re really going to see in 2016 is people trying to take control of that content and convert it into sales leads or sales of their products or subscriptions.”

Full article: https://www.semrush.com/blog/digital-marketing-prediction...

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