30 Dec '15, 2pm

Calls-to-action: The Do Part of Your Email Marketing #DigitalMarketing

Calls-to-action: The Do Part of Your Email Marketing #DigitalMarketing

Imagine this. You book a fabulous ski vacation, fly to your destination, settle in at the lodge, take the ski lift to the top of the run, and strap on your skis. But instead of whooshing down the slope, you just sit there, doing nothing. It causes all of the preparation and build up to not make a lot of sense, wouldn’t you agree? Yet, that’s the way it is when you take the time to compose a beautiful email, marry it to a well-segmented contact list, set it to send at the perfect time, but never ask the reader to do anything, such as visit your website, complete a survey, or click to buy your product. The “do” part of your emails is known as a call-to-action (CTA), a tangible step that encourages your readers to engage in a meaningful way. The types of calls-to-action are broad and variable. Here is a sampling of CTA’s that tend to work well, along with a few tips on how to...

Full article: http://webmarketingtoday.com/articles/119782-Calls-to-act...

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