30 Dec '15, 2pm

5 Trends In Local Search In 2015

Local Search is a constantly changing landscape, and that certainly has been the case in 2015! The power of local search for a local business cannot be underestimated. A Bright Local study found that local search is the most effective digital marketing channel for local businesses. Here are my top five takeaways from a crazy year in local search. 1. From Seven To Three, The Google Snack Pack In my opinion, the single biggest change in local search in 2015 was the number of local results dropping from seven to three on Google’s search engine results page (SERP). These results are now lower on the page, too, with local ads taking up more premium space. Don’t expect this to change! It’s now more important than ever to be in a top-three position in Google local results. Local businesses need to prepare, because “pay to play” is here to stay. 2. Near Me & Location-Based Service...

Full article: http://searchengineland.com/5-trends-local-search-2015-23...

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