06 Sep '12, 1pm

Investing in SEO: Marketers are Doing More SEO Than They Think

I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. If you missed it, Danny Goodwin’s blog post, “ Organic vs. Paid Search Results: Organic Wins 94 Percent of Time ” is a great summary. With this study, marketers and search marketers have, for the first time, vendor-neutral data containing evidence of organic search click-through rates (CTRs). As a quick recap, the research concludes that 94 percent of searchers click through on organic search results, and that the top three positions in Google earn 61 percent of the clicks. These numbers aren't far off the numbers I’ve used for years when describing the importance of SEO in a marketing budget as well as ranking on Page 1 for the keywords prospects are searching on to find your organization. The GroupM and Nielsen numbers simply (and strongly) validate the im...

Full article: http://searchenginewatch.com/article/2203277/Investing-in...

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