29 Dec '15, 8pm

#SEO #SERPs

#SEO #SERPs

Building relationships between yourself (or, let’s face it, the outreach persona you’re using) and a webmaster for the sole purpose of getting a link out of them makes you a jerk. Furthermore, it often doesn’t matter how much trust you build for yourself in the person you’re contacting for a link. If your link truly makes sense (not just “makes sense” as in you have created some kind of weird relevance connection [more on this later] in your head to justify contacting someone for a link) and you are capable of crafting a half-decent email articulating why it makes sense for them to link to you, then they’re going to link to you.

Full article: https://www.semrush.com/blog/link-building-youre-overthin...

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@semrush

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