29 Dec '15, 5am

via @johnbattelle

via @johnbattelle

Well, again I think I got this one right. And again, it was a pretty safe bet that the company would be the talk of tech and culture throughout 2015. A major proof, to my mind, was Rachel Whetstone’s decampment from head of Google comms to take a similar role at Uber this past May. For nearly a decade, Whetstone had successfully guided Google as it consolidated its position as the world’s most controversial and talked about tech brand (yes, yes, Facebook and Apple might compete for that honor, but we can argue that another time). But in 2015, Uber was the go to protagonist (and antagonist) of the tech conversation, from its incessant opportunistic fundraising to its starring role in critical economic , policy and cultural issues, I think it’s fair to say the company took pole position from Google, Facebook, and Apple in 2015.

Full article: http://battellemedia.com/archives/2015/12/predictions-201...

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