28 Dec '15, 2pm

How to Use LinkedIn Groups to Generate Leads and Sales

How to Use LinkedIn Groups to Generate Leads and Sales

This article is the last of a three-part series on LinkedIn Groups. It deals with the use of Groups to generate leads and sales. Part one discussed the new Groups design ; part two addressed effective group management . LinkedIn Groups are not merely a place to have industry-related discussions with like-minded professionals. When used correctly, groups can also serve as a channel for business development. Here are five ways to use LinkedIn Groups to connect with others, create a targeted list of qualified prospects, and generate leads and sales. 1. Join Relevant Groups “Relevant” is the keyword here, and by the term I mean groups that fit your industry, areas of affinity, and target market. You can join up to 50, but I recommend limiting the number to those in which you can participate actively. There are at least four ways to find relevant groups: Search. LinkedIn Search...

Full article: http://webmarketingtoday.com/articles/119748-How-to-Use-L...

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