28 Dec '15, 2pm

Planning For SEO Success In 2016

We have a client that operates the biggest and best paintball and outdoor activity venue in the West Midlands region of the UK (and likely Europe). The business has historically had a roughly 25-mile radius of customers. Over the last 10 years or so, several new venues and large chains have set up shop, and there are now likely 20 other venues in that radius. The search strategy, however, has never changed — and it basically boils down to targeting users looking for paintball in this 25-mile radius. This is done with local SEO on a micro level and PPC on a macro level.

Full article: http://searchengineland.com/planning-seo-success-2016-238896

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