23 Dec '15, 11am

11 biggest SEO trends and events of 2015

11 biggest SEO trends and events of 2015

It’s been a tumultuous 2015 for search, perhaps more so than any other year. With mobile optimisation becoming a ‘do-or-die’ component of your web presence, a massive shift in focus towards the user and Google letting many cats out of the bag when it comes to the ranking signals it uses, marketers have been faced with some major upheavals this year. To help me unpick this tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events on the year and perhaps shine a light on what may come in 2016 Google opens up, reveals more than it ever has done before The once reticent search engine… uh… hmm, my new year’s resolution is to find a synonym for ‘giant’… has spent much of 2015 being more open about its algorithms than in previous years. Related articles 10 of the most popular SEW guest articles from 2015 So what t...

Full article: http://searchenginewatch.com/sew/opinion/2439923/11-bigge...

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