02 Sep '12, 7pm

Videos in email marketing, say what?

Videos in email marketing, say what?

Technical issues aside, there is plenty of industry commentary on both sides of the debate over whether it is even considered a "proper" best practice to include video content directly within the body of an email message. I happen to feel that there is a time and a place where video in email makes sense and other times when it doesn't. Regardless of whether video is included in email or on campaign landing pages, email marketers need to stick to the basic fundamentals of email marketing by sending relevant messages that enhance the audience experience. Video provides a compelling way to persuade or emotionally connect with email recipients, thereby enabling marketers to present a novel and appealing experience in the crowded inbox environment where competition for attention is fierce.

Full article: http://www.reelseo.com/html-5-video-email/

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