30 Aug '12, 1am
Do You Trust Me?
Well, you might - if you knew what a trustworthy guy I am :) But I know that’s nowhere good enough. I know I would need to earn it. "Do I trust you?" is a question your web visitors are probably asking themselves right now. Do they trust your title tag description and snippet enough to click the link? If they click the link, and land on your site, do the trust you enough to stay? Do they trust you enough to click deeper into your site? Do they trust you enough to hand over their e-mail address, or their credit card details? If your site ranks well, but visitors don't trust it, is your search marketing campaign broken? Blowing an opportunity to form a trust relationship, which can be broken in less than a few seconds online, earns nothing but a click-back. Webmasters need to establish trust quickly in order to get people to take the next step. I'm Trustworthy! All webmaster...