29 Aug '12, 4pm

How To Engage The ZMOT To Be Findable, Relevant & Trustworthy

How To Engage The ZMOT To Be Findable, Relevant & Trustworthy

As search engines continue on the path of rapid evolution, marketing is evolving in tandem as people search in different places at various times across different screens. We are in the midst of a paradigm shift where push messaging and mass consumption are evolving into a new paradigm of Relevance, Findability and Trust. It is an amazing time to be in search marketing as our ability to leverage the channel continues to advance, and our opportunities expand to become better marketers to the modern customer. Fine Tuning The Optics Of Search As search marketers, shifting dimensions of complexity are a reality we are all too familiar with in the form of long sales cycles and diffuse buyer journeys. While we are acclimated to this complexity, changes in human behavior are only growing more complex, especially when we try to view it through the lens of traditional marketing fram...

Full article: http://searchengineland.com/how-to-engage-the-zmot-to-be-...

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