29 Aug '12, 5pm

A Birds-Eye View Of The Search & Display Lumascapes

Ah, the Display Lumascape . While I’m not an expert in Slideshare, I’m pretty sure that no other ad-tech related slide has received close to the amount of views as Terry Kawaja’s ubiquitous representation of the digital ad industry. But despite how helpful and how many views the Display Lumascape has received, few people seem aware of the existence of Terry’s other fine piece of work: the Search Lumascape . As separate entities, the Search and Display Lumascapes are explanations of two distinct industries with different types of media channels and varying companies. However, a good amount of insight can be gleaned by taking a look at them side-by-side. On the Display Lumascape, there are nearly double the number of companies between the buyer and the seller, compared to the Search Lumascape. So why is the SEM industry relatively simpler than the display industry? Why is th...

Full article: http://searchengineland.com/a-birds-eye-view-of-the-searc...

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@kushlett here! :D

@kushlett here! :D

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