30 Nov '15, 6pm

Common Misconceptions About Facebook Advertising: An Interview With Rocco Baldassarre by @wonderwall7

Common Misconceptions About Facebook Advertising: An Interview With Rocco Baldassarre by @wonderwall7

There’s so many more things you can do what Facebook advertising than simply boosting posts. Boosted posts go out to a limited audience, and you’re missing the opportunity to target behavior, interests, and deeper targeting options. One of the best things about Facebook ads is that you can drive cheap clicks that are also high quality. Google advertising is better when it comes to making the sale here and now, while Facebook is better for capturing large volumes of new and returning customers. When starting with Facebook ads, figure out who your customers are. If your customers can be targeted through lifestyle, then Facebook is an ideal ad platform for your business. B2C businesses are generally better suited for Facebook advertising. This is especially true when it comes to the dynamic remarketing capability — where you can target people who have already been on your web...

Full article: http://www.searchenginejournal.com/rocco-facebook-adverti...

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