30 Nov '15, 2pm

Avoid Hurdles When Working With Multiple Agencies

Are you a digital marketing professional working with multiple agencies? From PPC to SEO to PR, some companies have a veritable alphabet soup of agencies that each manage very specialized services for businesses. But all these agencies do not always play nicely. Competing strategies, miscommunications and bottlenecks are just a few reasons that multiple agencies need to align when there is overlap. The trend of companies working with more than one digital agency likely is not going to slow down anytime soon, and agency growth is on the rise ; that means a lot of choices for a lot of companies. Today, let’s look at a few scenarios that might sound familiar to you when working alongside other agencies. And guess what? The solution to almost every problem in most cases is as simple as communication. Problem #1: SEO & PPC Clashes Usually, SEO and PPC work well together to buil...

Full article: http://searchengineland.com/avoid-hurdles-working-multipl...

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