30 Nov '15, 12pm

3 Facebook Ad Features You Aren't Using (But Should Be)

Instagram Ads are only currently only an option for four of Facebook’s 14 Campaign-level objective types: Website Clicks, Website Conversion, App Installs, and Video Views. As such, advertisers may have to add separate Instagram Campaigns to their accounts instead of simply adding Instagram as a Placement in current Ad Sets (segmenting into separate Campaigns, or at least separate Ad Sets, is probably advisable for tracking and reporting purposes anyway). Recommended Ad sizes differ from those on Facebook. Instagram recommends using square ad images that are 1080 by 1080 pixels for both image and carousel ad formats. If Instagram targeting is not viewable as an option in Power Editor, a “manual reset” of Power Editor may be required for it to show up (this can be done using “Help” -> “Reset Power Editor,” found at the top right in the interface.)

Full article: http://www.searchenginejournal.com/3-facebook-ads-feature...

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