29 Nov '15, 3pm

10 years of Google Analytics… and 10 features you're probably not using https://t.co/3etrXS06GQ

10 years of Google Analytics… and 10 features you're probably not using https://t.co/3etrXS06GQ

Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies! Since then many of us have become seasoned users of Google Analytics , though it’s such a powerful, ever-evolving tool that I for one have still to get to grips with a bunch of the features. It turns out I’m not alone. I spotted this post from Brian Clifton , who used to be Head of Web Analytics for Google Europe back in the day. In it Brian references a survey that shows the relative adoption of 13 “essential” features, which he says are key to really understanding how people use your website. Related articles Three B2B landing pages and how they were improved SEO for E-Commerce Websites 6 Quick Tips to Prevent SEO Annotations from Becoming a Chore The Power of Social Advertising and Custom Website Audiences for Panda ...

Full article: http://searchenginewatch.com/sew/how-to/2434367/10-years-...

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