29 Nov '15, 10am

Know why: How to beat marketing survivorship bias - Portent

Thanks for the read. It’s always a good thing to be sobering up about “the next big thing”. I recently read an article about how SaaS startups need to schedule at least 24 months before any success is made along with some sound case studies, and one person commented “surely we can do it faster”. Yes, surely we can, but the bottom line is that this mentality of “we can do it faster” is most likely built upon what you’ve written: the survivorship bias. If you read about 58 SaaS startups’s successes over the last year but never get involved in their daily running, it’s understandable that you’d carry a belief that it didn’t take them all an average of 24 months to build up to that success.

Full article: https://www.portent.com/blog/internet-marketing/know-why-...

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