29 Nov '15, 9am

It's a matter of time before apps will just stream onto your device. Here's how it works.

Google has announced that it can now index and rank app-only content within Android, content that only exists within the app itself and which has no web counterpart. In addition, Google will now “stream” the content from those apps without requiring searchers to download the actual app. Finding App-Only Content When Google first began surfacing apps within Google’s mobile results in October 2013, Google only supported content within apps that also had a directly related web version. For example, if you had an app that listed various restaurants, the only way Google would link to particular restaurant listings within that app would be if there was also a corresponding web page. Now, as part of a test project, Google is beginning to index app-only content, content that has no such corresponding web pages. Google has currently launched this only with nine selected apps, for E...

Full article: http://searchengineland.com/google-expands-app-indexing-t...

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