29 Nov '15, 4am

10 Steps for Effective Online #Reputation Management via WebSEO Analytics - https://t.co/7ABWPEtuc2 https://t.co/ogofpwvkeY

Good list but a very classical one with most of the tips being not specific to social media. The “technical” part of monitoring what’s going on on the web is crucial but many tools just float you with data, without being able to detect in real tilme which sites/comments have a real influence and can become a danger. I would also add the following (stating the obvious to some extent): - Being ALWAYS authentic in what you do and say is the best protection against attacks on your reputation - Engage in a sustained way with all constituencies of your ecosystem and and try to build and maintain a network of advocates (if well focused, this is also possible for small companies). - Don’t oversetimate the real power of negative comments. There will always be some. HOWEVER, if some of them turn nasty AND very visible, you need to react facts and in the right way.

Full article: http://www.webseoanalytics.com/blog/10-steps-for-effectiv...

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