29 Nov '15, 3am

How to use social media at every stage of the sales funnel

Thinking of social media as part of the phrase ‘social media marketing’ is an unduly limited way to approach it. Many customers are using social media more than ever before and the challenge doesn’t stop at marketing. We need to find ways to make meaningful connections with customers at every stage of the sales funnel. The purchase funnel is a consumer focused marketing model (just like social media) that has stood the test of time. Over the years, there have been various additions, modifications and adaptations to this funnel, based on changing consumer behavior and sales cycles. And that funnel is no longer a cone-shaped conduit that drains more and more customers as they pass through it. Rather, I’d like to think of it in the form of an escalator… Related articles Remarketing tips with Bing Ads How to persuade customers they can trust your content 12 Add-Ons When Settin...

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