29 Nov '15, 4am

Psychology and #Marketing: What Influences Our Decisions

Adam, thank you for the comment! Consensus principle “X% of citizens is buying their groceries at Y!” on a landing page would go great with the Facebook extension showing your friends that like the page of this supermarket. And I think if this would also be complemented with the pictures of people that look similar to the visitor, that would increase the chances of him/her staying on the page longer Tricky bit – you have to define the target audience super thoroughly and build personas before launching a campaign. Pepsi team used the authority principle a lot in their ads – they always had a celebrity, who their audience liked, with a smile and a bottle of Pepsi. It never worked for me, I always fall for the reciprocity principle

Full article: http://www.searchenginejournal.com/psychology-marketing-i...

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