29 Nov '15, 1am

How to use PPC in a PR crisis

When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick to address a problem. Following on from Marcela De Vivo’s recent article on online reputation management here I’ll be sharing with you ways you can combat bad press during times of public relations crises by using PPC as a weapon in your ORM arsenal. A true story: when a PR crisis hits Luckily my agency has had only one experience with a client's brush with bad press over the years. A regional C-level executive at our client’s company made some controversial comments, and as can happen, people took to the internet to learn more by searching for this executive’s name plus the name of their company. Normally, the company only spends less than $10 per day on branded terms in this region, but by the end of the first day of the PR crisis, we were shocked...

Full article: http://searchenginewatch.com/sew/how-to/2431060/how-to-us...

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