28 Nov '15, 6pm

What To Do When #Traffic Doesn’t Equal #Sales https://t.co/HYv0Tdm87b

As we dug in, we took a hard look at the keyword targets, the actual keywords sending traffic, the intent around those keywords and the page content itself. We found that the pages performing the best and driving the greatest number of leads didn’t necessarily have the most content or the same calls to action, but the content that was on each page was most closely aligned with the queries driving traffic.

Full article: http://searchengineland.com/traffic-doesnt-equal-sales-23...

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