28 Nov '15, 4pm

Meet A Landy Award Winner: How Nebo Agency Won Best Overall Search Marketing Initiative https://t.co/0X710o4scy

“The key to any successful campaign is having a fully integrated digital marketing strategy. Although specific tactics for SEO and PPC differed, we took a holistic approach towards problem solving. Additionally, after the strategy was formulated, there were many examples of cross-team collaboration. “The SEO team used keyword data from our paid search campaigns to gather insights. The paid media team used Google Analytics to see which pages were driving [a] high volume of organic traffic to understand the decision cycle of the Belgard target audience. The design and development team worked closely with our analytics team to develop the new dealer locator tool. Overall, each team collaborated with our other teams in both the strategy and implementation of our efforts.”

Full article: http://searchengineland.com/?p=233043

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