27 Nov '15, 6pm

5 Things To Consider When Spending Your Online Marketing Budget

5 Things To Consider When Spending Your Online Marketing Budget

Business owners and marketers have a lot options as to where to spend their budgets, especially for online campaigns. While it can appear to be overwhelming when looking for the right programs for your business, here are some core items to apply some of your budget towards. Website Structure Before engaging in any campaigns geared towards driving traffic to your website, make sure your website is not only current, but user and search engine friendly. Take time to make sure your website creates a good user experience and is good at generating leads or conversions so you don't waste money attracting traffic that abandons your site. Having a responsive design is also critical for users visiting your site on a smartphone and will ensure your site is user friendly on other devices. Finally, take steps to optimize your site to be SEO friendly and visible on search engines. Digit...

Full article: http://www.searchenginepeople.com/blog/15115-marketing-bu...

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