27 Nov '15, 4pm

Struggling to get through 160 pages of Google's quality guide? We've picked the best bits

Struggling to get through 160 pages of Google's quality guide? We've picked the best bits

Google first published its Search Quality Guidelines in 2013, with explained the manual processes that Google uses to complement its automated algorithms. The document provided an insight into just how its staff judge quality content and how they assess whether a website is providing a user experience that the search engine would want to promote to its users. Two years on, and much has changed in the world of search. That has prompted Google to issue an update to its guidelines and, as you might expect, there is a big emphasis on both content and mobile. Good content is all about skill, expertise and care. Whilst much is written about what constitutes ‘good quality’ content, Google has put on record what it considers to be poor quality content. “We will consider content to be low quality if it is created without adequate time, effort, expertise, or talent/skill.” Google’s ...

Full article: http://www.stickyeyes.com/2015/11/27/breaking-down-160-pa...

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