27 Nov '15, 12pm

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

During the broadcast of results, Sundar Pichai, Google’s CEO stated that the YouTube app is responsible for a huge growth in mobile watch time on the site. Mobile watch time is also on the increase when it comes to product reviews, and how-tos, with viewers turning to YouTube to get the latest information on the products they are interested in purchasing. But that's not all, mobile watch time has also increased on video content relating to toys and fashion, and alongside the newly introduced shopping ads, YouTube wants to continue to find ways to connect retailers and marketers with consumers who want to buy their wares. Okay, I was there for the announcement of YouTube shopping ads , but note to self: Check out videos about toys in time for the holidays. Oh, and while you’re at it, find out what’s up with apparel videos.

Full article: http://www.reelseo.com/youtube-mobile-watch-time-increase/

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