27 Nov '15, 10am

What is semantic search and why does it matter?

What is semantic search and why does it matter?

Continuing my promise to deliver a slightly more wide-eyed ingenue spin on all things search related, here is an exploration of another important term that crept into the SEO conscience way back in 2013: semantic search. What is semantic search? It’s probably easier to give you examples rather than trying to paraphrase the rather verbose Wikipedia entry. Remember how ‘back in the day’ you would type a search query into Google and it would hit you with a result based purely on your keywords? Like if I had typed in ‘Portishead’ without context I would have been offered a mixture of results based on the band and possibly the town in Somerset. Related articles Gaming Google in 2015 The Psychology of Search – 5 Ways To Optimize For User Demand Longer Search Queries Are Becoming the Norm: What It Means for SEO Are Keywords Relevant to SEO in 2015? 5 SEO Strategies That Will Stil...

Full article: http://searchenginewatch.com/sew/opinion/2431292/what-is-...

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