26 Nov '15, 3pm

Social media is ideal for #digital #marketing & there’s a lot of statistics floating around the Internet. https://t.co/89VlMp7Xkq

Without diving beyond the surface data, that is certainly one assumption you could make. I would disagree though, and here's why: When you think about the types of content being promoted on social media, it's typically blog posts, landing pages, ebooks, ecommerce pages, etc. It's content that the promoter is expecting action out of, whether that action is reading a post, filling out a form, downloading an ebook, or purchasing a product. Rarely (not saying it's not possible) do you see publishers promoting entire websites. If they were and when they are, you're comment is spot on. Assuming that 90% of the content being promoted on social media falls within the types of content I first mentioned, the high bounce rate wouldn't alarm me. I'm expecting my visitor, who found me through my promoted Facebook post, or my Tweet to land on my page / content, and then consume it / act...

Full article: http://www.mainstreethost.com/blog/10-surprising-social-m...

Tweets

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