26 Nov '15, 12pm

Video Advertising on Increase, Winning the Budget Away from TV Ads

Video Advertising on Increase, Winning the Budget Away from TV Ads

Still, it’s good to know that nine in 10 buyers are shifting dollars from linear TV to digital channels, reallocating an average of 10% of their television budgets. More specifically, over 3.5x more buyers since 2012 have shifted 11-20% of their company or clients’ broadcast or cable TV budget to better support their digital efforts. Of the marketers who are moving TV dollars towards digital channels, 88% are shifting that television spending to some form of video, such as desktop, mobile or over-the-top (OTT). In fact, 63% of buyers claimed that the bulk of this shifted spend is going to desktop video, with 55% directing the reallocation to mobile video.

Full article: http://www.reelseo.com/video-advertising-tv-ads/

Tweets

71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]

71% of Companies Plan to Increase their Video M...

reelseo.com 25 Nov '15, 3pm

Up until recently, the most important objectives for companies with successful video marketing strategies were to improve ...

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

YouTube: Mobile Watch Time, Programmatic Ad Rev...

reelseo.com 27 Nov '15, 12pm

During the broadcast of results, Sundar Pichai, Google’s CEO stated that the YouTube app is responsible for a huge growth ...

5 Things To Consider When Spending Your Online Marketing Budget

5 Things To Consider When Spending Your Online ...

searchenginepeople.com 27 Nov '15, 6pm

Business owners and marketers have a lot options as to where to spend their budgets, especially for online campaigns. Whil...

As troop rotations in Baltics increase, so do holidays away from home: The infantrymen who…

As troop rotations in Baltics increase, so do h...

stripes.com 25 Nov '15, 5pm

First Lt. Brett Steele, center, a platoon leader with the 3rd Infantry Division now training in Estonia, eats lunch Wednes...

SITEX 2015: Singtel Mobile, Broadband and mio T...

superadrianme.com 26 Nov '15, 4am

At SITEX 2015 this weekend, Singtel will be offering deals & discounts on broadband service, mobile phone plans and mio TV...

Could CCS cuts condemn UK to carbon budget crisis?

businessgreen.com 26 Nov '15, 1pm

Sometimes, when politicians claim the media are overly cynical and argue public disillusionment with politics undermines t...