26 Nov '15, 3am

Are You Everywhere Your Audience Is?

Are You Everywhere Your Audience Is?

We search for EVERYTHING online, and thanks to the power of our mobile devices we don’t even have to be sitting at a computer in order to do. When was the last time you looked at a phone book or an actual map? Probably years, right? The power of search is that you don’t have to go find your audience, they come to you when they need you. Even something as simple as choosing a place to go to lunch requires a quick online search, right? And something as complex as choosing which $50,000 software to buy for your tech company typically starts with a basic search and grows from there. In my experience, customers don’t even talk to your sales team until they are mostly through the buying cycle, using online research to make up most of their mind. By building your organic brand (which takes a lot of time!), you are setting yourself up to be exactly where your audience is exactly w...

Full article: http://www.brickmarketing.com/everywhere-inbound

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