25 Nov '15, 6pm

10 #SEO Traps to Avoid #Google Downranking in 2016 by @shane_barker:

10 #SEO Traps to Avoid #Google Downranking in 2016 by @shane_barker:

Google recently announced that it’ll soon start punishing mobile sites that use interstitial ads . You may come across a number of sites that give you the prompt to install the site’s app, which can be downright annoying. These ads block out the relevant content for which users visit the site until they can find the tiny “close” button. Visitors are often frustrated, thus user experience is negatively impacted. From November 1, 2015 and on, these app-install interstitials will result in your site getting downranked on Google. This doesn’t mean that you can’t use these ads, but you must be prepared to automatically lose your “mobile-friendly” status. You may even end up losing everything you’ve worked so hard to earn. If you’re still implementing interstitial ads on your mobile site, make a few changes in time for this SEO 2016 update.

Full article: http://www.semrush.com/blog/10-seo-traps-to-avoid-google-...

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