25 Nov '15, 4pm

How to: Create a Content Strategy (only 652 steps!)

(Required) Words/page. You already have this from your Screaming Frog crawl, remember? Paragraph tags. Clearly you should have them. But do you? (Required) Title tag. Because it's important. You already have this. This is not for SEO evaluation, although you can certainly do that. You'll examine titles to see if one style of title tag gets more shares/authority/good stuff than another. Forget the rankings. (Required) Description tag. You have this already, too. Again, this is not an SEO thing! It's about looking at trends: On your site, do pages with good description tags get more shares/authority than those that do not? You want to know. (Optional) Term Frequency-Inverse Document Frequency (TF-IDF). The top 5 or so terms by document and group group, based on a score that combines the term frequency of a phrase within a document, and the inverse document frequency of the t...

Full article: https://www.portent.com/data/content-inventory/

Tweets

Create marketing friendly content with @brian clark from #copyblogger #createcontent https://t.co/NzpOsaGAWv

Create marketing friendly content with @brian c...

verticalmeasures.com 26 Nov '15, 6pm

Special Guest Speaker: Brian Clark How to Create Content that Works as Marketing July 12th at 11am PST, 2pm EST Everyone’s...

Strategy advice for designing and building a mobile-friendly site

Strategy advice for designing and building a mo...

searchenginewatch.com 25 Nov '15, 1pm

Over at ClickZ we’ve published a very handy mobile design article by digital consultant and ClickZ writer Andy Favell, ent...

Here are 6 steps to the perfect #Golf #Grip, it might be worth trying this out at the weekend: https://t.co/0jUCcnj9V7

Here are 6 steps to the perfect #Golf #Grip, it...

golfdigest.com 26 Nov '15, 7pm

Facebook Pinterest LEFT HAND FIRST. . . 1. I actually draw lines on the glove, which is legal, by the way. 2. Side is a re...

10 Steps to Effective Website Content and Copy

10 Steps to Effective Website Content and Copy

searchenginejournal.com 23 Nov '15, 12pm

With your audience in mind and your sitemap of categorized content, you can begin to create a list of keywords surrounding...

How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress

How to Scale Content Marketing Needs: An Interv...

searchenginejournal.com 24 Nov '15, 1pm

When companies get into content marketing, particularly big companies, they need to think beyond a blog. Before doing anyt...

How to create effective mobile videos

luxurydaily.com 23 Nov '15, 7am

Emily Adams By Emily Adams Pull out your phone or iPad or laptop. Since you are already reading this article online, open ...

[INFOGRAPHIC] How to Create a Strong Startup Cu...

domain.me 24 Nov '15, 3pm

Note : For the infographic head straight to the end of the post ! A great man once said: “Culture eats strategy for breakf...

Reddit: The Untapped Goldmine for Curated Content

Reddit: The Untapped Goldmine for Curated Content

semrush.com 24 Nov '15, 8pm

Reddit is a link sharing and registered community member forum built to engage and create discussion. Reddit is a wonderla...

4 Tips To Help You Master SEO Content Writing

4 Tips To Help You Master SEO Content Writing

searchenginepeople.com 25 Nov '15, 5pm

When it comes to SEO we've all heard that "content is king" and the better yours is the more likely you are to rank higher...

How to set up a content marketing radar station in Slack

How to set up a content marketing radar station...

searchenginewatch.com 22 Nov '15, 1pm

I’ve just launched a new startup called EmpiricalProof , aimed squarely at ecommerce, marketing and UX professionals. I’m ...

Best of 2015: Create Custom Capes Fast and Easy https://t.co/J2eSszoMi3 @gumstix https://t.co/L739LUZg2q

Best of 2015: Create Custom Capes Fast and Easy...

electronicdesign.com 24 Nov '15, 5pm

Download this article in .PDF format This file type includes high resolution graphics and schematics when applicable. A fe...

Missed today's workout? Bounce back with a new ...

newbalance.com 02 Dec '15, 8pm

Life can be unpredictable. For amateur athletes, missing a workout is practically inevitable, thanks to unforeseen work ob...

15 Tips to Help You Write Better Social Media C...

searchenginejournal.com 23 Nov '15, 1pm

Visuals really are a huge part of social media content, no matter the channel. And Facebook visuals are a great way to hav...

.@USMC chief says strategy needed after #IslamicState defeat: https://t.co/DsrMCfP2jx @GenRobertNeller #military https…

[email protected] chief says strategy needed after #Islami...

stripes.com 23 Nov '15, 6pm

Commandant of the Marine Corps, Gen. Robert Neller, speaks to sailors and Marines during a visit to Marine Corps Air Stati...

Syrian Refugees and Good Strategy

smallwarsjournal.com 22 Nov '15, 7am

Syrian Refugees and Good Strategy Gus Gusentine Good Strategy has more than one facet. Clearing Raqqa militarily in respon...