25 Nov '15, 3pm

How Trust & Unique Identification Impact Semantic Search

Mark up all your pages with relevant schema.org markup; if reviews apply, make doubly sure to mark them up, since they add a trust indicator. Add identifiers wherever possible (MIDs and QIDs). If you are running an e-commerce-type marketplace and are interested in “landing pages,” make sure you uniquely identify your products to ensure that your review volumes are maximized and that you do not lose link equity for those pages. If you are a brand site, make sure to add reviews to your product page, along with your unique identifier, to ensure your appropriate recognition as the “official website,” typically in position 1 in organic SERPs (Other factors may alter this, of course). If you are promoting some form of media that supports critical reviews (video, movies or music, or a product like cars), be sure to add markup to those pages.

Full article: http://searchengineland.com/trust-unique-identification-i...

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