25 Nov '15, 2pm

Storytelling in Marketing: An Interview With Warren Whitlock

Storytelling in Marketing: An Interview With Warren Whitlock

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock , of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in people and gets them the share it, link to it, and so on. In the video below, Warren explains how businesses can better incorporate storytelling into their content marketing: Here are some key takeaways from the video: Warren starts off by saying keywords matter still matter, but they should not come before telling a good story. Optimization is taking a good story and making sure it fits the medium in which its being published. Old school of though used to be to to fulfill a word count while incorporating X-amount of phrases. It’s still easy for SEOs to get carried away with this. Search engines ultimately want to pres...

Full article: http://www.searchenginejournal.com/storytelling-marketing...

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